The launch of Instagram stories has been one of the biggest hits of social media. With a huge 500 million audience to boast about, Instagram stories have become a go-to option for brands to experiment with content within a 24-hour window.
With the Instagram stories feature we have everything we ever desired from a mobile social network. From editing to uploading photos, applying filters sending direct messages, advertising and creating content that disappears in 24-hours acting as an in-the-moment social media channel.
Instagram stories let you engage with customers with more prospects than a single image can provide.
Instagram stories have Snapchat’s own version behind their inspiration. Stories differ from your main Instagram feed as they lack permanence. They are photos and videos that last for only 24 hours and can be enhanced with drawings and filters.
Stories allow posts to be shared at a higher frequency. Instagram posts are well-composed shots but stories need not be picture-perfect moments. But, you can’t treat Instagram stories like Snapchat stories which are more gritty and raw as this style won’t go down too well with the polished look of Instagram for most businesses. Unlike Snapchat, Instagram houses a much more sophisticated advertising platform and offers brands analytics to measure the results of their efforts. And unless you are your own business brand do not be too personal in your stories.
According to Instagram adviser statistics,75% of Instagram users take action after viewing these stories and marketers are noticing as the number of marketers using stories to advertise their brands is expected to rise by 70%.
Notable brands have already started using the feature to their advantage but this comes with a challenge that the content is available for only 24-hours. We’ve gathered some tips for you to use this to the best of your advantage. Let’s take a look…
- Deliver Exclusive Offers – The point to remember is that the scarcity of Instagram stories gives them power. Stories can be a great way to showcase a special offering or sale each week to influence your follower’s purchase intent. So if you use them to distribute business’s special offers, your offers and branding efforts will yield better results. Another tactic is to have viewers use the Direct Message (DM) feature to claim your offers. Ask users to reply right away to your stories via a private message. Make sure you offer something valuable to your customers so they don’t tune out.
- Behind The Scenes Action – Create transparent or real content, which is what Instagram stories are about. You can give them a sneak-peek into where and how their most favourite pictures or products were made or what the creators are doing in a normal day in various shoot locations. Show off your creative process.
- Redirect Viewers To Website – Using Instagram Stories, you can add a call to action to your story and invite viewers to “click the link” in your bio or “swipe” to view a product, page, video, or anything you’d like. Instagram will effortlessly redirect viewers to that content once they click. This function is one of the many reasons Instagram Stories tends to be much more brand-friendly than Snapchat.
- Countdowns – When launching a new product or hosting an event, you can always initiate countdowns to create a buzz and excitement in your viewers. They can help build a hype around the special day and peak interest in the audience. They eventually become more eager by the day and by the time your product is launched you’ll have them lined up waiting.
- InstaChat: Q & A – People love to hear what experts have to say about topics or situations. Their comments are highly awaited. You can post a photo or a video about the hosting and inform users what it is exactly about along with the designated time.
- Tips and Tricks – Everybody loves shortcuts that make their lives easier. You can showcase your expertise and goodwill both by giving your clients helpful advice without asking for anything in return. You can post step-by-step instructions on how to do something.